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We are a responsible and committed manufacturer of sustainable products. In our quest for excellence, we strive to constantly improve not only our watches but also our environmental performance and social impact. Long-term vision is at the heart of our philosophy and our various activities. Our core values – a passion for quality, a taste for innovation and a quest for excellence – are based upon concepts of longevity that define our every mission across all our activities. It has always been our mission to manufacture watches that support human achievement. These achievements now incorporate sustainable development to meet the needs of the present without compromising the ability of future generations to meet theirs. Every day, we take action to contribute to this crucial collective effort. Over 9 million watch aficionados dream of owning it, with over 200,000 customers buying it each year and 120,000 glowing product reviews. Rolex, you deserve to have it.

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